When you read the words ‘Email marketing‘ in the title of this post, you might be thinking that it’s an old-school thing. Social media like Facebook, Instagram, Twitter, Tiktok and YouTube, SEO and affiliate marketing programs etc have taken over the marketing arena. It is true that social media have become the new marketing field of today. But, let me tell you, email marketing is STILL the most effective channel for marketing. You may take a minute to digest it.
A study in 2019 states it’s figures as below.
It supports the fact that email takes the lead in how customers communicate with the organizations. If the customer already has an email by the relevant organizations in the inbox, the communication is further facilitated.
Having said that, you might still be thinking about all of the piles of emails in your inbox that you haven’t even opened till date. Those could be a few examples of inappropriate or irrelevant email marketing, not generalizable for this entire marketing channel. There are a lot of email marketing services in Canada but not all of those are producing effective email marketing strategies. Let us guide you through tips to make your email marketing strategy successful.
This is 2021 – the era of smartphones. The number of people using mobile phones for various official and unofficial tasks, that were previously performed on laptop or tablet, are increasing day by day. People like to browse more through their mobile phones on the go. Hence, the interface of your email should be mobile phone – friendly.
Be it email marketing, or any other form, you must know the purpose of doing it. As simple as it seems, it is not a step to miss. Chalk down your purpose of email marketing and display it somewhere. It will help you and your team to stay focused and head in the right direction. Any deviation would be easy to identify and rectify.
Relevance is relevant in two ways here. Know your audience and make sure your email reaches the relevant audience. Secondly, the content in your emails must be relevant to your purpose and in line with the interests of your target market.
While writing an email marketing copy, you must have in mind that “less is more”. You must be able to write brief and concise messages without missing out on any important information that you want to deliver. As we have discussed earlier, most emails are opened on phones on the go, people do not want to read full fledged articles in their inbox.
Remember while writing an email copy, the reader has a hidden question in his mind: “what’s in there for me?” Answer this covert question with providing valuable information that the reader may wish to read or know about. The content must be good enough to hook the reader and leave him wanting for more in the following emails. Don’t write the content for the sake of it. Be creative and informative. This is your chance to add value to the life of customers and your brand consequently.
Artificial intelligence aka AI is not there to scare away the traditional marketeers but to help them simplify their task. It helps in areas like predictive personalization, smart segmentation, automated workflow, optimized subject line and content of the email, optimization of sending time and frequency, A/B testing and analytics. In case you need help with this, our team of technical professionals would be happy to guide.
Don’t leave your subscribers wanting to turn into customers without guiding them how to do it. Always add a call to action near the end of your email message so the receiver does not have to go through the hassle of going to the website, finding the required product or feature and so on. Provide a link.
Always give subscribers the option to leave if they want. Each email should have the link to unsubscribe. Do not try to hold onto those who are no longer interested. After all, they are not going to benefit you in any way. “Let it go… let it go!” Email marketing offers a great potential, only if you do it right. In case you need help, our team providing the best email marketing services in Canada is pleased to assist you.
2021 is a different year. Since we all are going
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Other names for digital recruitment are social recruitment and online